The Critical Role of CPaaS in Reaching Customers on their Channels of Choice

Enterprises can reach customers through SMS, e-mail, push, and an array of messaging apps and social channels each with its own interfaces and protocols. Communications-platform-as-a-service (CPaaS) providers and intelligent interconnectivity can help simplify access to messaging platforms, API-driven services, and developer resources that make it easier to engage customers.

Core principles of a well-executed multichannel customer experience campaign

Right model and technology layers to support dynamic orchestration

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Digital Interconnect

What you'll learn from this OVUM whitepaper:

SAP® Digital Interconnect

Largest and most reliable cloud messaging network powering over 1B messages per day

Reaches 99% of the world's mobile subscribers in almost every country

Connects to thousands of mobile operators directly across the globe

Role of cPaaS to create new opportunities to delight customers across communication networks